What if you could spend less time trying to find and keep your audience, and more time doing the work that changes lives? 

Cause-driven marketing that builds your brand and boosts your bottom line. 

keep scrolling to see how

You got into this work to make a difference, and in order to enact real change you need the momentum of advocacy. Leveraging powerful strategy can build a movement around your cause. 

64% of charitable giving from all across the country comes from individuals – and it was $319.04 billion in 2022. 

97% of those individual donors cited that impact was their prime motivation for giving. That tells us that people aren’t giving just for tax-deductions or to attend social fundraising events, they are giving because they want to be difference makers. What if you could invite more of those people looking for a way to make an impact to join you?

Imagine...

... having access to compelling pieces that showcase the heart of your mission.

I want to take the guess-work out of how to market your nonprofit or cause-driven organization. I’ve been learning and leading in this niche part of the marketing world for over a decade and I want to show you how to propel your mission. Through thoughtful strategy, unique pieces, and heart-filled story-telling, you won’t find yourself spinning your wheels to produce real results on your own any longer. 

Cause- - Driven

Marketing

Special print project writing and design–think direct mail appeals, annual reports, magazines, brochures, newsletters, and more. 

unique projects

Full website launches and website makeovers with everything from brand support, copywriting, development, and design. 

Web

Monthly retainers that give you that in-house marketing team energy. 

Retainers

Services you can count on: 

producing

Email campaign strategy, writing, and design customized to your unique audiences. 

email marketing

Podcast and video writing and production – I’ll help you cast the vision and bring in the experts to bring it to life. 

I package offerings customized just for you so every dollar and hour you spend is filled with purpose. 

Packages for your unique needs

You’ll get all the in-person or virtual face time you need to succeed.

In-person meetings + Video calls 

What it's like to work together

I love finding creative ways to champion your cause, working together means I believe in your mission.

Plus: A new fan

You'll know exactly how many rounds of edits to expect with planned review time to get it just right.

Reviews and edits 

Comprehensive plans and mood boards for each project. Integrating big-picture-strategy into each piece.

Catching the Vision

Access to Experts

Connections to professionals you can trust so whatever project we may be working on is fully supported.

Book a Discovery Call: The first step is to click right here and tell me you’re interested in a free discovery call. 

Pencil Me In: We’ll set up a time to meet virtually or in person so I can get to know your organization and what marketing needs are coming your way. 

A Comprehensive Package: After we meet you’ll receive a customized package with a plan to meet all of your needs, including timelines, specified services, and price point. 

You Get Marketing that Works for You: You’ll see new friends, and partners join your community and you’ll engage with your existing advocates in new and powerful ways. 


How we get started ...

... a final product that was elevated, thoughtful, and in-tune with our organization's culture, story, and brand. She helped us conceptualize, design, and execute direct mail appeals, annual reports, capital campaign materials, impact videos, and a plethora of other assets." - Katrina Robb, VP of Development

"Her honest & collaborative approach consistently resulted in ...

Cause-Driven marketing isn't going anywhere. It’s how your community is going to find you, and I want to help you discover the people whose hearts beat with your mission.

I know spending funds on marketing can be a challenging choice for a nonprofit. You want every dollar to impact a life in need. My goal is to see whatever you choose to invest in marketing come back to you in an even greater return of fundraising, awareness-raising, and even friend-raising. We can’t put a dollar amount on the impact an activated community can have on any cause. 

Let’s create pieces that reflect the life-changing impact you’re making. It all starts with a call.

We know that engaging with your partner base and seeking out new partners to join your movement is something no nonprofit can afford not to do.

 Communicating and marketing your organization can continue to feel like a guessing game OR we can create a plan with a purpose.

Give you full access to me and my team. We’ll work on your pain points, churn out projects, create needed strategies, and more. 
  • Clients start 30 hours per month. 
  • Nonprofits receive a discounted hourly rate of $70 per hour for retainers.


Monthly Retainers

These prices are average starting points to help provide you an idea of what our clients are investing for cause-driven marketing. Your organization, needs, vision, and projects are all unique, which is why I want to package a plan that’s designed just for you. The best way to get started is with that free discovery call. My goal is to position offerings in a way that maximizes your budget.

Our Most Popular Services

Full website launches and website makeovers with everything from brand support, copywriting, development, and design.
  • Most full web launches begin at $6,400. This is based on copywriting needs, design requirements, and site size. 
  • All web launches and makeovers include a week-by-week plan, expedited offerings, and support after launch.


Special print project writing and design–think direct mail appeals, annual reports, magazines, brochures, newsletters, and more. 
  • While most print pieces vary based on project type, our most popular Direct Mail Appeals start at $1,000 and include a strategy meeting, copywriting for the print appeal and corresponding chaser email, and design. 
  • Pieces can also be packaged together to maximize your budget and allow for multi-purpose content. 


Email campaign strategy, writing, and design customized to your unique audiences. 
  • Most email campaigns will range in sequence length, but our most common three-part email series starts at $900 for strategy and copywriting and $1250 to include layout and design. 


Podcast and video writing and production – I’ll help you cast the vision and bring in the experts to bring it to life.
  • Writing and pre-production work is packaged based on unique needs, the best way to gauge this service is to share your project vision on a discovery call. 


Websites

By Project

Email Campaigns

Producing

Book a Call

We’ll get to know each other, I’ll hear all about those marketing pain points, hopes, and dreams, and then you’ll get a packaged offering designed specifically for you.

I’m ready too!  I can’t wait to hear about your cause and the incredible work you’ve been doing.

I'm Ready to book That call!

the projects Lauren has assisted our team with are crafted with best practices and high standards of excellence. I’m grateful for the opportunity to glean from Lauren’s extensive expertise and professionalism." 

 - Daniela Bolla, MSW Director of Marketing & Communications, 4KIDS

"From copywriting to strategic planning ...

Thank you for putting this work into words as you share our hearts and our stories." 

- Tom Lukasik, Vice President of Engagement

"Lauren, you
amaze me. You captured exactly what I was thinking through our conversation.

She played a pivotal role in our team's podcast launch and was instrumental in achieving our goals. Lauren exudes confidence and elegance, fostering an environment where creative dreams flourish by providing the tools to transform visions into reality. Her ability
to balance the broader perspective with meticulous attention to detail is exemplary. Plus, she’s fun!"
- Jessica Buikema, Production & Project Coordinator 

"She grasped our vision and mapped out the essential steps for success ...

In a final product that was elevated, thoughtful, and in-tune with our organization's culture, story, and brand. She helped us conceptualize, design, and execute direct mail appeals, annual reports, capital campaign materials, impact videos, and a plethora of other assets." 

- Katrina Robb, Vice President of Development

"Her honest & collaborative approach consistently resulted ...

This is a huge debut moment in the resurrection and restoration of [this organization] and we are grateful to have partnered with you and your team. Thank you for caring about the end user, and the outcomes this site."

- Katy Mills, Executive Director of Communications and Engagement 

"As always thank you for your professional and excellent work...

I know every dollar a nonprofit or cause-driven organization spends feels so tied to your mission–it can be hard to redirect any of those dollars to something you’re not 100% sure about. Which is why all of my offerings include multiple rounds of edits, and even a few extra first-time client rounds to make sure we get it just right. I’m happy to connect with you about how we can make your investment feel safe. 

Peace of Mind

I’m the L.K. behind Elle Kay! I’ve spent the last decade propping up nonprofits and organizations that are quite literally changing their own corners of the world. I love sharing the stories these movements are making possible. Getting to strategize with them, create meaningful materials, and secure them more friends, advocates, and partners, is truly a joy.

Cause-driven marketing is special because it’s not just about raising money, it’s about giving people a voice and inviting the community into a place where they can solve real problems. I also love talking about things like your color scheme, making you mood boards, and bringing coffee to your video shoots. I can’t wait to learn about how you’re out there making an impact! 

Who is Elle Kay? 

Hi there!
I’m Lauren Kostoff 

Drop me a line because I work with talented designers, photographers, videographers, and more for special projects. I can take the guesswork out of searching for an expert.

What if I’m looking for a different creative skill?

Not necessarily! Cause-driven marketing has created a skill in me to find the story behind just about any work. The best way to see if we’re the right fit is to schedule a discovery call.

Do you work only with nonprofits? 

Most times, yes! I visit my South Florida-based clients for in-person meetings regularly. But don’t worry, if you’re outside the area we’re just as effective (and fun) on avideo call. 

Do you work with clients in person? 

Those price points are our most common starting point but your needs are unique! The best way to get the most accurate pricing for you is to set up a free
discovery call. 

Are the prices on Your services
page fixed? 

frequently asked questions

Let’s create pieces that reflect the life-changing impact you’re making. 

Book a call

It all starts with a call!