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You got into this work to make a difference, and in order to enact real change you need the momentum of advocacy. Leveraging powerful strategy can build a movement around your cause.
64% of charitable giving from all across the country comes from individuals – and it was $319.04 billion in 2022.
97% of those individual donors cited that impact was their prime motivation for giving. That tells us that people aren’t giving just for tax-deductions or to attend social fundraising events, they are giving because they want to be difference makers. What if you could invite more of those people looking for a way to make an impact to join you?
I want to take the guess-work out of how to market your nonprofit or cause-driven organization. I’ve been learning and leading in this niche part of the marketing world for over a decade and I want to show you how to propel your mission. Through thoughtful strategy, unique pieces, and heart-filled story-telling, you won’t find yourself spinning your wheels to produce real results on your own any longer.
Cause- - Driven
Marketing
Special print project writing and design–think direct mail appeals, annual reports, magazines, brochures, newsletters, and more.
Full website launches and website makeovers with everything from brand support, copywriting, development, and design.
Monthly retainers that give you that in-house marketing team energy.
Email campaign strategy, writing, and design customized to your unique audiences.
Podcast and video writing and production – I’ll help you cast the vision and bring in the experts to bring it to life.
I package offerings customized just for you so every dollar and hour you spend is filled with purpose.
You’ll get all the in-person or virtual face time you need to succeed.
I love finding creative ways to champion your cause, working together means I believe in your mission.
You'll know exactly how many rounds of edits to expect with planned review time to get it just right.
Comprehensive plans and mood boards for each project. Integrating big-picture-strategy into each piece.
Connections to professionals you can trust so whatever project we may be working on is fully supported.
Book a Discovery Call: The first step is to click right here and tell me you’re interested in a free discovery call.
Pencil Me In: We’ll set up a time to meet virtually or in person so I can get to know your organization and what marketing needs are coming your way.
A Comprehensive Package: After we meet you’ll receive a customized package with a plan to meet all of your needs, including timelines, specified services, and price point.
You Get Marketing that Works for You: You’ll see new friends, and partners join your community and you’ll engage with your existing advocates in new and powerful ways.
... a final product that was elevated, thoughtful, and in-tune with our organization's culture, story, and brand. She helped us conceptualize, design, and execute direct mail appeals, annual reports, capital campaign materials, impact videos, and a plethora of other assets." - Katrina Robb, VP of Development
Cause-Driven marketing isn't going anywhere. It’s how your community is going to find you, and I want to help you discover the people whose hearts beat with your mission.
I know spending funds on marketing can be a challenging choice for a nonprofit. You want every dollar to impact a life in need. My goal is to see whatever you choose to invest in marketing come back to you in an even greater return of fundraising, awareness-raising, and even friend-raising. We can’t put a dollar amount on the impact an activated community can have on any cause.
Let’s create pieces that reflect the life-changing impact you’re making. It all starts with a call.
Monthly Retainers
These prices are average starting points to help provide you an idea of what our clients are investing for cause-driven marketing. Your organization, needs, vision, and projects are all unique, which is why I want to package a plan that’s designed just for you. The best way to get started is with that free discovery call. My goal is to position offerings in a way that maximizes your budget.
Websites
By Project
Email Campaigns
Producing
the projects Lauren has assisted our team with are crafted with best practices and high standards of excellence. I’m grateful for the opportunity to glean from Lauren’s extensive expertise and professionalism."
- Daniela Bolla, MSW Director of Marketing & Communications, 4KIDS
"From copywriting to strategic planning ...
Thank you for putting this work into words as you share our hearts and our stories."
- Tom Lukasik, Vice President of Engagement
"Lauren, you
amaze me. You captured exactly what I was thinking through our conversation.
She played a pivotal role in our team's podcast launch and was instrumental in achieving our goals. Lauren exudes confidence and elegance, fostering an environment where creative dreams flourish by providing the tools to transform visions into reality. Her ability
to balance the broader perspective with meticulous attention to detail is exemplary. Plus, she’s fun!"
- Jessica Buikema, Production & Project Coordinator
"She grasped our vision and mapped out the essential steps for success ...
In a final product that was elevated, thoughtful, and in-tune with our organization's culture, story, and brand. She helped us conceptualize, design, and execute direct mail appeals, annual reports, capital campaign materials, impact videos, and a plethora of other assets."
- Katrina Robb, Vice President of Development
"Her honest & collaborative approach consistently resulted ...
This is a huge debut moment in the resurrection and restoration of [this organization] and we are grateful to have partnered with you and your team. Thank you for caring about the end user, and the outcomes this site."
- Katy Mills, Executive Director of Communications and Engagement
"As always thank you for your professional and excellent work...
I know every dollar a nonprofit or cause-driven organization spends feels so tied to your mission–it can be hard to redirect any of those dollars to something you’re not 100% sure about. Which is why all of my offerings include multiple rounds of edits, and even a few extra first-time client rounds to make sure we get it just right. I’m happy to connect with you about how we can make your investment feel safe.
Peace of Mind
I’m the L.K. behind Elle Kay! I’ve spent the last decade propping up nonprofits and organizations that are quite literally changing their own corners of the world. I love sharing the stories these movements are making possible. Getting to strategize with them, create meaningful materials, and secure them more friends, advocates, and partners, is truly a joy.
Cause-driven marketing is special because it’s not just about raising money, it’s about giving people a voice and inviting the community into a place where they can solve real problems. I also love talking about things like your color scheme, making you mood boards, and bringing coffee to your video shoots. I can’t wait to learn about how you’re out there making an impact!
Drop me a line because I work with talented designers, photographers, videographers, and more for special projects. I can take the guesswork out of searching for an expert.
What if I’m looking for a different creative skill?
Not necessarily! Cause-driven marketing has created a skill in me to find the story behind just about any work. The best way to see if we’re the right fit is to schedule a discovery call.
Do you work only with nonprofits?
Most times, yes! I visit my South Florida-based clients for in-person meetings regularly. But don’t worry, if you’re outside the area we’re just as effective (and fun) on avideo call.
Do you work with clients in person?
Those price points are our most common starting point but your needs are unique! The best way to get the most accurate pricing for you is to set up a free
discovery call.
Are the prices on Your services
page fixed?
Let’s create pieces that reflect the life-changing impact you’re making.
Book a call
It all starts with a call!